We all get daily “cold” emails and we are all really good at opening them out of habit and being ready not to answer, even if what the email says is really interesting to you.

If this sender is you and your business, we want the email to be opened and read, and if we are really good, it can be answered.

  • Too friendly, no gently

An email that starts with a friendly mood “Dear Alexis …” and usually the sender goes on by quoting moments of his personal life “although I’m really busy at the moment, I will dedicate my afternoon to a meeting with friends. I hope you’re doing great too … “, frustrates the same as a fairly cold and formal style. We understand that the sender wants to get intimate and positively advance the recipient but by continuing “I would like to ask if you would be interested …” we will all think that “you obviously want to ask for something. Ok, go for it!”.

  • Hit me baby one more time

Many times we’ve received emails that start by saying ‘In case you missed it’ and we know that no one is still reading. Yes, the recipient did not answer the first time and will have his reasons.

If someone is receiving dozens of emails a day, then their lack of response does not mean they lost it. If interested, he will answer. 

  • Forced friendliness

“Hope this finds you well” or “I hope you had a nice weekend”. We receive an email that starts this way at least 4 times a day. We appreciate kindness and interest, but we do not know each other. And if our friendship really starts this way, that is certainly not the right place.

By affirming the professional nature of the relationship first, a friendship can follow.

But we are not friends. Yet.

  • Do I wanna Know?

“You may be surprised if you learn …”

No, we will not be surprised, because we will not read the whole email. If this is really amazing, the sender has to show it at the first line.

The same applies to:

“Did you know that …?”

The question may be a way for readers to get involved, but not for the start of a message, since we know that this you claim we do not know is something that costs.

“Did you know” and “You might be surprised to find out” are clear signs of following a sales email. Perhaps this is not your intention – but we will assume it is.

  • Let me introduce myself

“My name is …”

We already knew. Your name appears in the sender field.

“I would like to introduce myself …”

In most cases the best approach is to say what you can do for the recipient (or whatever you want) first.

Then, if he is interested, he will be willing to check if you are the right person to provide it (or if you are someone who he wants to help).

  • This is going to hurt your feelings but

“I know you’re very busy …”

This is always followed by “but …”, recognizing a situation and then choosing to ignore this situation is perhaps wrong.

Instead, respecting the recipient’s time, the less you say, the better.

  • Little favours aren’t little

“I would like to ask for a small favour.”

A little favour never turns out to be little. And not even the request itself.

A better way is to emphasize your clear intention to work with the recipient, not to build a little compliment about yourself so that he perhaps accepts to offer what you ask for.

In the end, this is the point.

You may have the best intentions. Your email can mean a lot of things for the recipient. You can just try to be friendly, polite and professional.

If you want your messages to be read, put yourself in the recipient’s place. This is the best way to see what can really succeed.

For communication services regarding your business, as well as providing email marketing direction by a specialized team, please contact us here.