Facebook Watch is a new video streaming platform that is available worldwide today.
Just like Amazon, YouTube and Netflix, Facebook has officially entered the streaming video game.
What is Facebook Watch?
Videos range from short documentaries, movies, series to live sports events. Facebook Watch earns money through its ads. Production partners earn 55% of advertising revenue, while Facebook earn 45%.
What makes Facebook Watch different from other streaming services?
1. Its original content is exclusive to Facebook Watch and cannot be seen elsewhere.
2. Because it profits through ads, Facebook Watch is completely free to the public. All users need to do is sign in to their Facebook account.
3. Finally, and perhaps most importantly, Facebook Watch is over-personalized. It exploits everything that users already love on Facebook’s platform, which is its personal and social purpose. People love to share what they like with friends, but also to get their friends’ opinions on these things.
During a video, Facebook users have access to a live section of comments where they can chat with other viewers and friends in real time.
All of these features show a strong focus on social visibility. We have seen that before. YouTube recently launched an app chat, keeping users online with their friends.
One thing is for sure. A new trend is here to stay.
What does Watch for market entrepreneurs and advertisers mean?
Facebook has 1.32 billion users who check-in daily. For those who are wondering, their monthly active users are now 2 billion.
Facebook plans to integrate Watch episodes into News Feed and the company knows how to roll in this with success.
Here are two of the ways in which Facebook Watch can be a game changer:
1. There is a lot of noise on a Facebook news feed page, so it’s not always easy for the ads to grab the attention. However, the video simply captures an entire audience.
And if Facebook adds user-friendly engagement to the same ads, such as the ability to react and share, they will work even better.
2. The rise of influencers owes much of its success to YouTube. Facebook Watch could prove even more fruitful for them. For example, people who watch a program will see those who appear in the news feed along with other daily updates from friends instead of having to move to YouTube.
On Facebook, videos bring together communities. It makes sense: The sense of community is what has led people to fall in love with Facebook platform right from the start. Because of this, Facebook Watch will probably see much more engagement and social engagement than other platforms.
And as for advertising and the market that believes in it?
All it wants is to be a friend with its audience every day.