Ecommerce in Greece is expected to reach 4 billion euros at the end of this year. This is an increase of over 8%, compared to the 3.7 billion euros earned by the Greek e-commerce industry in 2018.
These figures come from the Greek e-commerce association GRECA. According to their research, e-commerce in Greece is gaining ground, with 85% of Internet users making regular online purchases.
Keep in mind: this figure was 65% in 2016.
Like last year, the percentage of people aged 16 to 74 who have used the internet even once during their life to buy something, has risen from 27% in 2012 to over 40%. At present, 85% of online buyers in Greece pay a significant portion (80%) of their purchases to domestic e-shops.
However, it seems that as much as Greek customers have made online shopping part of their lives, the same time that whatever they buy from the internet can be paid in many different ways, they insist on the cash payment method on delivery.
This is the most popular way of payment in Greece, as it accounts for 54% of online payments.
Today, over 7,000 businesses in Greece have e-shops. At the same time, it is estimated that there are 3.8 millions online users in Greece, as the GRECA president said during a press conference.
Let’s see what’s next!