Before you walk the big step and rush into a rebranding of your business, make sure you are 100% sure about the reasons and needs that lead to this option and find the right ways to make it be successful!
Which are the reasons why your business needs an upgrade to its corporate identity?
Reasons may vary:
Just released your new product
Selling dissimilar products under a particular corporate “umbrella” can confuse the image of the brand, but can also confuse customers.
Your company’s mission has changed
When a company moves in a new direction, it may need to redefine its brand to accurately reflect its new mission.
Customers’ needs have changed
Technological innovation is a key lever of changes in market habits that can force an enterprise to either adapt or abandon.
The business does not stand out between the competitors
What if the market is full of businesses that offer similar products with the same messages as your own business?
If one of the above reasons is consistent with your own case, there are specific steps you can take to achieve a major and significant change.
In the first phase:
Plan, plan, plan. The right programming is everything.
Leave what you do not know how to do to an expert of the field. A company that offer branding and marketing services can help. Let’s say there’s a lot you did not know that you did not know.
Invest enough time and money. Brands such as Uber have spent a lot of time in a rebranding process. But everyone noticed a good result.
Meet the target audience of your business and the role your business plays in their lives. This means you have to take a step back and see not just which is the role it plays in their lives today, but also which role you would like it to play in five or ten years.
In a second phase:
Review each little thing of the company to make sure it reflects its role: bring people together for a specific purpose.
Identity is an abstract concept. Design and feel are brand-specific elements that confirm what we call identity. This may include any of the colours and logos up to the mission of the business.
What follows? A careful update of the information at each customer contact point: website, emails, social media. Everything that a customer may encounter must be consistent and aligned with the new identity.
Leave SEO and guidance on the successful promotion of the new identity in our own know-how. Nothing can go wrong.
The audiences change every day and with them demands change too. Rebranding is a prerequisite for adapting your business to new business.
It is never too late to make your business contemporary again.
For branding, design and digital marketing services, contact us today!