Branding is a key word for the advertising industry for decades. However, the recent boom of social media marketing and pioneers that count thousands of followers has highlighted the concept of personal branding.
If you are an owner or just “running” a business, this trend is not something you have to ignore. In fact, creating a branding strategy for yourself as the person representing your company is undoubtedly just as important as creating a company’s own image.
In other words, if you do not trust yourself in the digital space, you may be missing out on a colossal opportunity of a different strategic development for your company.
A highly successful entrepreneur publishes digital content every day, covering all aspects of life, business and financial world.
An old proverb says, “People work with people they trust.” Today, in the social media world, the saying should be “People work with people they know”.
If people do not like a company’s “representative”, they may choose not to work with him. If they do not even know him, zero chance.
“At the end of the day, a company can be so interesting. Look at John Legere, (T-Mobile’s CEO), has more fans than T-Mobile. ”
Does the personality help the company? Without hesitation, we answer: “Absolutely!”
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