Logo design is much more than a small image on your website or your business cards, since it represents your entire brand. This symbol will be used to make a brand judgement quicker than you realise with images being processed 60,000 times faster than text.

Whether you are thinking of redesigning or creating your first professional logo, here are some ways to spot the wrong one!

1. It is too complicated

For a second, consider some of the most recognizable logos in the world. Did you think McDonald’s “M”? The Nike swoosh? Or Apple’s apple? All these are so simple!
An extremely complex design logo does not make your brand look high-quality or more fancy. It means that the graphic designer did not understand the value of simplicity. If you redraw your logo, think about making it more “cleancut”.

2. It is not flexible

The ability of a logo to scale and appear attractive in many ways is vital. Flexibility in logo design means use on smartphones, tablets, computer, billboards. Can this logo be printed in a single color? Only black and white? Will this logo be retained if it drops 2 cm in each direction?
It will impress you how many design concepts can be discarded once you apply the flexibility filter.

3. It’s a trend

You must ignore the latest trends in graphic design or avoid incorporating phenomena such as Pantone’s color of the year.
The most beautiful and effective logos of the world are timelessly designed.

4. Easily forgotten

The best logo designs in the world communicate an entire brand in a single glance. They tell a story, that’s why they are unique.
Legendary logo design expert Paul Rand once said that the rules for designing logos are: distinctive, unforgettable and clean.

5. It’s in the wrong color

The colors of the logo should reflect what your business is. You can always consider the color theory, which is about how people perceive different shades.

Red: Meaning, danger, anger and passion
Orange: Energy, health and vitality
Yellow: Energy, hope and cowardice
Green: Abundance, growth, money and new principles
Blue: Responsibility, tranquility, sadness
Purple: Creativity, imagination and rights
Black: Power, elegance, mystery and wording
White: Purity and cleanliness

6. Not appropriate for this brand

Many experts believe that there are about six graphic design principles that affect the way a logo is perceived by a consumer.

These principles are:

  • Balance
  • Proximity
  • Alignment
  • Repetition
  • Contrast
  • Space

Proximity and alignment work to direct the viewer’s eyes appropriately.
The logo design that meets all six design principles is not a luxury, it is a necessity for anyone trying to tell a story.

If you are looking for a professional logo design that responds to the simplicity you are looking for and be all time classic, be sure to check our design services.
To learn more, please contact us at the following link.