Our brain only needs 1/10 of a second to capture an image, while reading 200-250 words lasts for an average of 60 seconds.
People remember visual information 6 times better than the information they have read or heard, while the (CTR) rate of a website is about 47% higher on websites that contain more images.
Visuals are becoming more and more important in shaping content marketing strategy in general, but also in social media. So lately we use to like a good photo, an “easy read” information in an infographic, a funny meme or an educational video much more often than other types of posts.
How can you create a successful campaign based on visual information?
Follow these ways:
Select images that are easy to understand.
Impressive photos that add value to your content and simplify your message. Images can tell your story more effectively if used properly.
Use a variety of types and image formats
Statistics are easily made more understandable in charts, while the most important events become interesting in an exciting infographic.
* You have to be always aware of copyright laws, as the sharing of images with rights is not a good idea.
Optimize your images and videos for SEO
Visual search has increased in recent years by 27%. Optimizing your images and videos with keywords and descriptions increases traffic sharply.
Add social media buttons to your graphics
The social media share buttons on your images make it easy for your audience to share your images by clicking on the social networks of their choice.
Share your post with the same image on Twitter, Facebook and LinkedIn, on different days and hours, and use different messages tailored to each audience group.
By creating your graphics in multiple sizes and formats, you can extend the life of your content, increasing traffic.
Content with related images has 94% more views than content without relevant images. It’s not happening accidentally.
Tweets with images receive 18% more clicks, Facebook posts with images cause a 3.2 times greater engagement, while LinkedIn posts with images create an commenting rate of 98% higher.
And if we want to go a step further, video seems to be the future, since it produces 80% more interaction than shared posts.
According to the Cisco Visual Networking Index, around 78% of the total data traffic in 2021 will consist of videos.
Before that comes, we have some visuals yet to create!
Trust your eyes!