Visual search has the potential to revolutionize the way consumers find and buy products.
62% of Millennials prefer visual search in any new technology they use, and companies like Google, Amazon, Pinterest and Bing have already developed significant capabilities in this field.
“The future of search will concern images, not keywords”, said Pinterest CEO Ben Schilmerman.
And there are some statistics that support this assumption:
19% of Google search queries return images as results.
There are more than 600 million visual searches at Pinterest each month.
The market associated with image recognition is expected to increase to $ 25.65 billion by 2019.
Until 2021, brands redesigning their websites to support visual and voice search will increase revenue in digital commerce by 30%.
How does visual search work?
The human brain is extremely visual!
90% of all the information the brain receives is visual.
Considering how technology can improve our lifestyle, visual search is a natural evolution of how the brain receives messages.
When looking at an image, we do not only see a series of points and dashed lines, but we can identify motifs and shapes immediately.
The theory behind the new visual search function is to teach tech machines to do the same.
For example, based on the image of a chair, a visual search will allow us to buy a similar chair. This technology can detect many shapes and contours contained in a single image and allow users to match different objects.
Google Lens cannot only find objects in an image but also can match them with local retailers, provide customer reviews, and sort lists.
Some simple steps for each brand that wants to integrate this feature are:
We now focus on enhancing the image, maintaining minimal text. In addition, Pinterest’s well-developed visual search capabilities make it an increasingly smart bet for the future.
If it is suitable for your target audience, consider advertising your products along with similar items for the best possible result.
It is important that images appear clearly, in an ideal size, ideal file type, and carefully selected titles in the online maps of the business.
By 2019, text and image will come as one.
Optical platforms, such as Instagram, will begin to realize their capabilities to connect with the search market, allowing for the best possible user experience.
Optical search technology promises a lot for the future.