First let’s talk about the second one. Why does your business really need a Google My Business account?
Google My Business makes your business discoverable.
This is the most appropriate word to describe exactly what Google My Business offers. This is an easy and cost-effective way to make your business easily accessible both online and in real life.
It does not matter if your business is in a big or small city.
In the first case, it is so easy to get lost among competitors who may offer the same services or products as yours, with a similar name.
In the second case, walking in the streets of a small town or village is often contradictory. Next to an abandoned building, you are likely to find a huge factory.
Customers need to be able to find you. Usually, small local businesses cannot afford to pay for giant billboards or excellent SEO for their website.
Google My Business helps these businesses to be easily discoverable.
Now let’s see what exactly is Google My Business.
Google My Business (GMB for short) is a free, easy-to-use tool that allows businesses with physical locations to manage how they appear on Google Search and Google Maps.
When your business has its own Google profile, it makes it easier for customers to find its physical location and therefore to visit it.
Even if your business is hidden behind trees or Thessaloniki Metro’s construction works (!), Google has its own maps to find it in the minute, provided … there really is.
Google My Business makes it easy for customers to find the exact location of your business on Google Maps by just tapping the name on the search or searching for related products or services.
It does not just make it easier for customers to find you physically but also digitally. By significantly improving Google’s business search visibility, it continually “levels up” until it is visible with a simple search of the business name.
And something quite important:
Google My Business lets you show useful information and make it easy for your customers to leave reviews!
It allows businesses to add useful information, such as their name, what they do, location, phone number, website, open hours (extra important), and pictures showing interior and exterior space.
And if your customers are leaving with a good experience, they will leave reviews that are always useful for advertising the business in the oldest, good way “word of mouth”.
A Google My Business account is completely free!
However, since Google My Business is a free tool, sometimes businesses have no incentive to optimize it. Your Google My Business profile will be powerful as long as you care for it.
To make it highly effective, start with the following:
Encourage your customers to write reviews. Your potential customers trust reviews.
According to BrightLocal, 91% of consumers check online reviews and 84% trust them as much as personal recommendations.
Upload regularly clear, good quality photos. Although it may cost some money, it is always recommended to hire a professional photographer for clean professional photos. It matters!
Every day, more and more companies are taking the step to create a Google My Business account. It’s a great opportunity and it’s free.
And if creating a Google My Business account seems difficult and time consuming, we can do it for you and guide you to its management afterwards. Contact us today.