In summer 2022, Papastratos in Greece and Philip Morris Cyprus welcomed the IQOS Iluma, the new generation of heated tobacco products. Cleancut, in its capacity as strategic partner in the brand’s communication, was one of the agencies selected to develop the global launch campaign in the Greek and Cypriot markets. Following strict guidelines and timeframes, and taking into account the needs of every sales channel, we have prepared a large part of the printed and online communication material for the project. Everything was ready on time for the big day of the launch, adding yet another success story to the dozens of successful projects completed during the course of our long-term collaboration.
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