When the EGOBOO team shared with us the dream of creating a pioneering lifestyle and technology brand that represents lifestyle change, stereotypes breaking down and constant evolution, we accepted the challenge immediately.
THE CHALLENGE
The challenge was to create a brand with a distinct personality. To set the elements that compose its DNA, shaping the tone of voice and the visual ID from scratch.
THE PROCESS
After defining the brand strategy, we started to compose the brand's pieces one by one, creating a complete brand personality. Starting with naming, we proceeded to the design of the overall visual ID, the configuration of the tone of voice and, finally, the creation of all its online and offline communication tools.
THE RESULT
The result was the birth of a dynamic brand, worthy of the recognized brands of the industry. We introduced EGOBOO to the audience as an opportunity to change their lifestyle and upgrade their status. The great response -since the earliest days- foretold its unique course.
